There can be a potential for slight scepticism as to why somebody may seek the services of a Professional Coach. I find that the following analogy is useful if this arises:
Advances in the field of Psychology mean that there are now more ways to achieve change that are different from just talking therapies. It is good to talk, it always will be, but now it is also good to make use of advanced, intuitive, modern change techniques which can create great shifts, and fast. In whichever way is necessary for the individual situation, I believe in strengthening the qualities which allow people to overcome their problems, go forward, and make the most of their lives.
It is possible to take a pair of scissors and cut our own hair. If we asked a friend or family member to help they would probably be kind and do a little bit for us also. Yet, we go to a hairdresser. We go to a hairdresser because they have spent the time training, academically and professionally. This elevates their skill in order for them to be able to see where to snip and when, to know what will be just right for what you want, and to be intuitive to what will be effective and satisfying instead of upsetting or damaging. They are aware of the best techniques available to achieve the change you are looking for.
As a profession, Coaches are as skilled and nimble with the tools of communication, understanding and effective application of the mind as hairdressers are with their equipment, hands and scissors.